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URA(裏) | 2023(二〇二三)
The Ura (裏) project is to give the world a new sense of style, one that incorporates the style and balance of "wa"
This logo was designed by artist @miltz_326 for the Ura (裏) project. The hiragana character Hikeshi(ひけし) is drawn in the logo,
and the hi(ひ) character is in the shape of a hanten.
Before long, Western styles became our daily clothing and wafuku, the traditional Japanese clothing became attire for special occasions.
Wafuku became something which we wear during a special occasion, like weddings or the birth of a child.
To increase the chance to incorporate "wa" into our daily fit and style, we designed a hanten and haori that can be worn in fusion with other styles.
The shape of the sleeves, the length, and the material have been carefully selected to easily coordinate with modern daily outfits.
Direction & Styling : @shotaro0902
Photography : @harutaaaaaaa
Hair & Makeup : @minoriiiikato
Graphic Design : @miltz_326
Total Direction : Toshihiro Sato @ura_hikeshi
The Ura (裏) project is to give the world a new sense of style, one that incorporates the style and balance of "wa"
This logo was designed by artist @miltz_326 for the Ura (裏) project. The hiragana character Hikeshi(ひけし) is drawn in the logo,
and the hi(ひ) character is in the shape of a hanten.
Before long, Western styles became our daily clothing and wafuku, the traditional Japanese clothing became attire for special occasions.
Wafuku became something which we wear during a special occasion, like weddings or the birth of a child.
To increase the chance to incorporate "wa" into our daily fit and style, we designed a hanten and haori that can be worn in fusion with other styles.
The shape of the sleeves, the length, and the material have been carefully selected to easily coordinate with modern daily outfits.
Direction & Styling : @shotaro0902
Photography : @harutaaaaaaa
Hair & Makeup : @minoriiiikato
Graphic Design : @miltz_326
Total Direction : Toshihiro Sato @ura_hikeshi
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