BADMEAW HiKESHi

What is 'BADMEAW HiKESHi'?

The theme of this collaboration is "Hikeshi" — the legendary firefighters of Japan's Edo period. BADMEAW has illustrated these brave "Hikeshi" who were once admired by townspeople for their fearless courage in confronting fierce fires.

The "BADMEAW HiKESHi" series depicts the heroic appearance of these firefighters while retaining the cute charm that is uniquely BADMEAW. This series is characterized by its blend of adorable aesthetics with the rich cultural heritage of Japan's historic firefighting tradition.

今回のコラボレーションのテーマはズバリ「火消」。火消魂のためにBADMEAWが描いたのは日本の江戸時代に活躍した「火消」。かつて江戸の「火消」は勇猛果敢に火に立ち向かった事から町の人々からの憧れの存在であった。