"The Japanese Sophistication" "The Spirit of Japan"
Spring, summer, autumn, and winter are the four seasons that change the expression every season.
Patterns and patterns unique to Japan have been passed on from ancient times.
The wisdom of people who have wished to express natural phenomena
and events that exist in the world as something tangible.
We want to deliver to the world that such Japanese expression is
"粋(Iki: Japanese sophistication)" and valuing "和(Wa: Harmony)" is the spirit of Japan.
Delivering "The Japanese Sophistication" and "The Spirit of Japan" to all
the people we meet through this brand, HiKESHi SPiRiT. Learn from the past, capture the present,
and connect it to the future; these are our mission.
Since the fires in the city of Edo were quite common,
fires and fights were known as the "Flowers of Edo."
The first to rush to the scene of fire were, as the name suggests,
"Hikeshi," those who put out the fire.
The townsfolks looked at them with admiration and a sense of "sophistication"
as they jump into the fire and dashingly disappear once the fire is out.