“出藍之誉” (Shutsu ran no homare: Surpassing one’s master. The phrase originates from the fact that indigo dye gets bluer than indigo plants; the ingredient of the dark blue dye.)

Japan’s traditional color, “the Japanese Indigo (Ai Iro).”

“Indigo,” once called “Japanese Blue,” is often seen in Hokusai’s Ukiyo-e paintings.
“Kachi iro,” the color aiming for darker than navy, almost like the black.

Before we know it, it is called “Blue.”
“Indigo” has disappeared from our present lives.

What happened to “Indigo”?

“Indigo,” is the color with depth, beauty, and a sense of elegance.

Why don’t we bring back “Indigo” to our daily lives and praise its beauty once again?

藍染大紋（藍色）
Indigo Dyed Daimon Crest (Ai Iro)
We aimed to bring back “Indigo” into our daily lives.
Put extraordinary Indigo into an ordinary item, a T-shirt.
A massive Hikeshi daimon crest on the back is printed with bassen discharge method** on the back.
We want you to feel the hikeshi indigo by wearing this item.

藍染大紋（勝色）
Indigo Dyed Daimon Crest (Kachi Iro)
We aimed to bring back “Indigo” into our daily lives.
We’ve put extraordinary Indigo into an ordinary item, a T-shirt.
Kachi iro is darker than navy,  this dark indigo could be mistaken as black.
Warlords loved this color’s simplicity and sturdiness.
Since “kachi” means “victory” in Japanese, it was the color of good fortune for them.

We aimed to create kachi iro by performing the go ire method*.

*Go ire is a primary technique before the dye since the Edo era.
  They put a mixture of grey dye and squeezed soybean juice onto dry fabrics.
**Bassen discharge printing is a traditional depigmentation technique.

■ Item #: 999-4873 (042890)
■ Color:, Keisho



■ Material: Cotton
Made in Japan