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“GEN SENCE” is...
The brand produces items with a playful spirit and a soul,
by using Kyoto's traditional dyeing technique "Yuzen" and remaking techniques.
“GEN SENCE” is produced by Nao Aratani, a water-yuzen painting artist from Kyoto.
Nao Aratani

After graduating from Osaka Mode Gakuen, where he learned the basics of western-style sewing, he went to work at a fabric store. After graduating from Osaka Mode Gakuen, he went to work at a fabric store.
After working in the apparel industry, he gained experience in manufacturing, planning, and sales.
She has created a number of works that inspire people, such as her favorite animals from her childhood and fish and insects she encountered while playing in rivers and mountains.

[GEN SENCE x HiKESHi SPiRiT]
An Asakusa, Kyoto store project.


Kyo Yuzen is all hand-drawn piece by piece.
Patchworks with full of playful mind.
Craftsman masterpiece which expresses contemporary-traditional.
Please have a look at items that light you up and bring you smiles.

GEN SENCE x HiKESHi SPiRiT Asashiba Patchwork TEE

The patchwork T-shirt for the collaboration work with “GEN SENCE.” A Shiba Inu is hand-drawn with the tegaki yuzen method. GEN SENCE’s standard polka dot pattern and the Seigaiha (blue ocean wave) pattern, which favored by the Hikeshi. It is an exclusive design with patchworks of those patterns. An Asakusa store item has a Shiba Inu patch on the back of the neck.

GEN SENCE x HiKESHi SPiRiT Kyo White Fox Patchwork TEE

The patchwork T-shirt for the collaboration work with “GEN SENCE.” A white fox is hand-drawn with the tegaki yuzen method. GEN SENCE’s standard polka dot pattern and the Seigaiha (blue ocean wave) pattern, which favored by the Hikeshi. The special design with patchworks of those patterns. A Kyoto store item has a white fox patch on the back of the neck.

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